XC / XU CHANG
Growth starts with understanding what people want to do.
I work on user growth, product growth and early-stage AI products. This is where I share project reflections, practical experiments and what I am learning.
Start with a real problem. Follow the evidence. Make the next experiment useful.
Explore the notes ↓WRITING / START HERE
From attention to actual use.
A case reflection and a practical guide. Read the problem first, then plan what to measure.
Your content gets attention. Why aren't people using your product?
Lessons from an unsuccessful attempt to repeat a viral post for an AI travel product: separate content interest from product demand.
Did your content experiment bring actual product use?
A practical record for defining meaningful use, checking measurement and deciding what to investigate next—without mistaking clicks for value.
WORK / TOOLS
Practice behind the notes.
My work spans content-led acquisition, overseas growth and product usage. The full project archive and live tools are currently in Chinese.
An AI travel-planning growth project
Content experiments, product queries, results and limits.
Read the full case ↗LIVE TOOL / CHINESEGrowth Diagnosis
Describe your business and explore a growth opportunity. The current experience is in Chinese.
Open the tool ↗CONNECTMore about XC
Find my public workbench, other writing and contact details.
Visit the Chinese homepage ↗